Apple usurps Google as World's Most Valuable Brand Name
Senin, 09 Mei 2011 by Android Blackberry
Apple has overtaken Google because the world's most valuable brand name, ending a four-year reign by the World-wide-web lookup leader, in line with a new study from the iPhone and iPad maker's brand is now value $153 billion, just about 50 percent Apple's marketplace capitalization, says the yearly BrandZ examine with the world's major one hundred brands.
Apple's portfolio of coveted purchaser merchandise propelled it previous Microsoft to be the world's most useful engineering provider final year.
Peter Walshe, worldwide manufacturers director of Millward Brown, says Apple's meticulous awareness to detail, along with an ever-increasing presence of its gadgets in company environments, have permitted it to behave in a different way from other consumer-electronics makers.
"Apple is breaking the principles when it comes to its pricing model," he told Reuters by phone. "It's undertaking what luxurious brand names do, the place the bigger total price the brand name is, the more it looks to underpin and reinforce the wish."
"Obviously, it's got to become allied to wonderful products and solutions as well as a excellent expertise, and Apple has nurtured that."
Of your prime 10 brands in Monday's report, 6 have been know-how and telecoms providers: Google at selection two, IBM at quantity three, Microsoft at variety five, AT&T at quantity seven and China Mobile at variety nine.
McDonald's rose two places to variety 4, as fast food became the fastest-growing category, Coca-Cola slipped one place to quantity six, Marlboro was also down one to range eight, and General Electric was range 10.
Walshe said demand from China was a major factor in the rise of fast-food manufacturers. "The Chinese have been discovering fast food and it really is such a vast market place -- Starbucks, McDonald's... and pizza has hit China," he said.
"The way McDonald's has reinvented itself, adapted its menus, added healthy options, expanding the times of day it can be visited, for example oatmeal for breakfast... that allied with growth in developing markets has really helped that brand name."
Nineteen from the best 100 makes came from emerging markets, up from 13 previous year.
Facebook entered the top one hundred at amount 35 with a brand name valued at $19.1 billion, while Chinese research engine Baidu rose to variety 29 from 46.
Toyota reclaimed its position since the world's most priceless car brand name, as it recovered from a bungled 2010 product recall. The survey was carried out before the March earthquake that caused massive disruption to Japanese supply chains.
The total value on the major a hundred brands rose by 17 percent to $2.4 trillion, because the international economy shifted to growth.
Millward Brown takes as a starting point the value that businesses put on their own main makes as intangibles in their earnings reports.
It combines that with the perceptions of extra than 2 million consumers in relevant markets around the world whom it surveys over the course of your yr, and then applies a multiple derived from the company's short-term future growth prospects
