Time Warner Cable’s all-Digital Television Campaign Starting in Mid-Maine
Kamis, 28 Juli 2011 by Android Blackberry
Time Warner Cable’s all-Digital Television Campaign Starting in Mid-Maine
Time Warner Cable is moving to all-digital transmission for its cable Television buyers, and is beginning its nationwide move in the middle of Maine.
The cable company is targeting the 90,000 buyers it has in its Augusta market place, which covers 105 communities stretching out to Camden and Rockport, down to the Oxford region and containing cities like Lewiston, Auburn and Waterville. Those 90,000 represent about a quarter of Time Warner’s base in Maine, based on spokesman Andrew Russell. Time Warner could be the second-largest cable firm in the United States, with a lot more than 5.9 million video, telephone and Net buyers.
“This will be the pilot for the entire business; this could be the initially Time Warner Cable system to launch this,” stated Russell.
What this move means is that Time Warner will no longer broadcast an analog signal to its cable buyers - beginning initial inside the Augusta market place this fall, then to the rest of its consumers in Maine and nationwide right after it evaluates the first portion of the roll-out.
Consumers who subscribe to Time Warner’s Standard or Classic packages will require to get a small adapter from the cable organization. The adapter is about the size of a deck of a cards; the cable goes in one finish, it translates the signal from digital to analog, along with the other end plugs into the Television.
Consumers who currently subscribe to digital cable from the organization and have set-top boxes won’t want to do something. If they have extra TVs without set-top boxes, nevertheless, they will will need to obtain either additional boxes or an adapter for them, Russell stated.
Russell stated a minority of Time Warner’s prospects who will have to have an adapter, but “they’re important buyers,” he said.
Furthermore, shoppers with newer televisions equipped with QAM tuners can receive a digital signal without having an adapter, Russell said.
Clients who require an adapter will need to get in touch with Time Warner at 877-801-5660, and Russell said they can start out doing so right away. Russell mentioned prospects can install the adapters themselves or a technician can do it for them. There’s no charge for the adapters until January 2014, when a 99-cent per month fee is going to be charged for every single device.
“This is happening across our business,” said Russell. “Our buyers want the most beneficial goods; they want to benefit from all the attributes the digital planet has to supply. Frankly this is where our organization wants to be - it is where our competitors are.”
The old analog signals take up more bandwidth than do the digital signals, Russell said. Consequently, when Time Warner cuts off the analog signals, the provider is going to be supplying faster Online broadband service and far more digital phone services.
In addition, each Standard and Classic subscribers are getting extra channels using the switchover. Standard consumers will get CSPAN 2, EWTN, Knox Tv, All News Channel, WGME’s The Cool Tv, News 8 Now, NBC Weather Plus, MPBN, MPBN2, Develop, PBS World, RT Television, Shop Zeal 1-5 and ONTWC.
Classic subscribers already get those channels; they are going to obtain the CMT, TruTV, Oxygen, Travel and Speed channels following the switchover.
No channels might be lost within the transition, Russell stated.
Over the next month, Time Warner will run a media campaign, reaching out to its central Maine prospects with commercials, print ads and direct mail. Over the last couple of weeks, Time Warner has been installing adapters for the duration of service calls and has talked about the coming switchover with buyers during interactions.
The actual migration inside the Augusta region will come in two phases, with the very first set of channels cutting over to digital-only in late October as well as the second set in November.
Russell stated the business chose the mid-Maine marketplace as the pilot roll-out due to the fact there was a great mix of urban and rural buyers and also a sizable amount of customers to assess the method.
For more details, pay a visit to www.timewarnercable.com/godigital.
Time Warner Cable is moving to all-digital transmission for its cable Television buyers, and is beginning its nationwide move in the middle of Maine.
The cable company is targeting the 90,000 buyers it has in its Augusta market place, which covers 105 communities stretching out to Camden and Rockport, down to the Oxford region and containing cities like Lewiston, Auburn and Waterville. Those 90,000 represent about a quarter of Time Warner’s base in Maine, based on spokesman Andrew Russell. Time Warner could be the second-largest cable firm in the United States, with a lot more than 5.9 million video, telephone and Net buyers.
“This will be the pilot for the entire business; this could be the initially Time Warner Cable system to launch this,” stated Russell.
What this move means is that Time Warner will no longer broadcast an analog signal to its cable buyers - beginning initial inside the Augusta market place this fall, then to the rest of its consumers in Maine and nationwide right after it evaluates the first portion of the roll-out.
Consumers who subscribe to Time Warner’s Standard or Classic packages will require to get a small adapter from the cable organization. The adapter is about the size of a deck of a cards; the cable goes in one finish, it translates the signal from digital to analog, along with the other end plugs into the Television.
Consumers who currently subscribe to digital cable from the organization and have set-top boxes won’t want to do something. If they have extra TVs without set-top boxes, nevertheless, they will will need to obtain either additional boxes or an adapter for them, Russell stated.
Russell stated a minority of Time Warner’s prospects who will have to have an adapter, but “they’re important buyers,” he said.
Furthermore, shoppers with newer televisions equipped with QAM tuners can receive a digital signal without having an adapter, Russell said.
Clients who require an adapter will need to get in touch with Time Warner at 877-801-5660, and Russell said they can start out doing so right away. Russell mentioned prospects can install the adapters themselves or a technician can do it for them. There’s no charge for the adapters until January 2014, when a 99-cent per month fee is going to be charged for every single device.
“This is happening across our business,” said Russell. “Our buyers want the most beneficial goods; they want to benefit from all the attributes the digital planet has to supply. Frankly this is where our organization wants to be - it is where our competitors are.”
The old analog signals take up more bandwidth than do the digital signals, Russell said. Consequently, when Time Warner cuts off the analog signals, the provider is going to be supplying faster Online broadband service and far more digital phone services.
In addition, each Standard and Classic subscribers are getting extra channels using the switchover. Standard consumers will get CSPAN 2, EWTN, Knox Tv, All News Channel, WGME’s The Cool Tv, News 8 Now, NBC Weather Plus, MPBN, MPBN2, Develop, PBS World, RT Television, Shop Zeal 1-5 and ONTWC.
Classic subscribers already get those channels; they are going to obtain the CMT, TruTV, Oxygen, Travel and Speed channels following the switchover.
No channels might be lost within the transition, Russell stated.
Over the next month, Time Warner will run a media campaign, reaching out to its central Maine prospects with commercials, print ads and direct mail. Over the last couple of weeks, Time Warner has been installing adapters for the duration of service calls and has talked about the coming switchover with buyers during interactions.
The actual migration inside the Augusta region will come in two phases, with the very first set of channels cutting over to digital-only in late October as well as the second set in November.
Russell stated the business chose the mid-Maine marketplace as the pilot roll-out due to the fact there was a great mix of urban and rural buyers and also a sizable amount of customers to assess the method.
For more details, pay a visit to www.timewarnercable.com/godigital.
